Yeelight Smart Candle Bulb Smart E14 Bulb not broadcasting wifi

I’ve purchased a Yeelight Smart Candle Bulb Smart E14 Bulb

The bulb will turn on and I can reset it (by turning it on/off 5 times).

I’ve tried using both the Yeelight App and the Mii Home App on an iPhone and neither of them can find the yeelight when I’ve reset the light. I’ve done this on multiple iOS devices, using both iOS 12 and iOS 13.

Is there any way to get this to broadcast the wifi signal so that I can pair it properly?