Some doubts about the new EZVALO Smart Strips Light Colorful RGB

Hello to all,

I have some questions about this new led strip from Xiaomi EZVALO Smart Strips Light Colorful RGB

First: is this a yeelight product or not?

Second: if this is from the yeelight, can you please let me know if this strip light is addressable it means if we can change the colors in a different regions in same led light strip?

By da way I also confirm that this is a USB powered but if I what to extend the led strip the usb port from my tv doesn’t support this extensions do I have to buy the power adapter in this case?

Thank you in advance for you support and best regards